{"title":"Beauty of Joseon","description":"\u003cp\u003eExperience the timeless beauty secrets of Joseon-era Korea. Beauty of Joseon blends traditional Korean herbal ingredients with modern skincare science to deliver gentle, effective formulas for radiant, healthy skin.\u003c\/p\u003e","products":[{"product_id":"genison-cleansing-oil","title":"Ginseng Cleansing Oil","description":"\u003ch2\u003eMelt Away Impurities. Reveal Radiant Skin.\u003c\/h2\u003e\u003cp\u003eGenison Cleansing Oil is a luxurious, skin-loving formula that effortlessly dissolves makeup, sunscreen, and daily impurities — leaving your skin feeling soft, balanced, and deeply nourished. Infused with lightweight botanical oils, it cleanses without stripping your skin's natural moisture barrier.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e✨ \u003cstrong\u003eDeep Cleansing\u003c\/strong\u003e — Removes even waterproof makeup and SPF with ease\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eHydrating Formula\u003c\/strong\u003e — Nourishes and moisturizes as it cleanses\u003c\/li\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eGentle on Skin\u003c\/strong\u003e — Suitable for all skin types including sensitive skin\u003c\/li\u003e\n\u003cli\u003e🧴 \u003cstrong\u003eNon-Greasy Finish\u003c\/strong\u003e — Rinses off cleanly, leaving no oily residue\u003c\/li\u003e\n\u003cli\u003e⚖️ \u003cstrong\u003eBalances Skin\u003c\/strong\u003e — Helps maintain the skin's natural pH and oil balance\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply a small amount to dry hands and massage gently onto dry face\u003c\/li\u003e\n\u003cli\u003eAdd a little water to emulsify into a milky texture\u003c\/li\u003e\n\u003cli\u003eRinse thoroughly with warm water\u003c\/li\u003e\n\u003cli\u003eFollow with your regular cleanser or toner for best results\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eAll skin types — dry, oily, combination, and sensitive skin.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eDermatologist-tested. 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No white cast, no greasiness, just effortless SPF 50+ PA++++ protection wherever you go.\u003c\/p\u003e\u003ch3\u003eKey Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSPF 50+ PA++++\u003c\/strong\u003e — Maximum broad-spectrum UVA \u0026amp; UVB protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish\u003c\/strong\u003e — Controls shine for a smooth, velvety look all day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCalms \u0026amp; Soothes\u003c\/strong\u003e — Mugwort extract reduces redness and irritation\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes Skin\u003c\/strong\u003e — Camellia Oil deeply moisturizes without clogging pores\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNo White Cast\u003c\/strong\u003e — Blends seamlessly into all skin tones\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePortable \u0026amp; Mess-Free\u003c\/strong\u003e — Stick format is perfect for on-the-go reapplication\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eKey Ingredients\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMugwort Extract\u003c\/strong\u003e — Anti-inflammatory botanical that soothes sensitive and acne-prone skin\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCamellia (Tsubaki) Oil\u003c\/strong\u003e — Rich in oleic acid; nourishes and protects the skin barrier\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eZinc Oxide \u0026amp; UV Filters\u003c\/strong\u003e — Broad-spectrum sun protection\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNiacinamide\u003c\/strong\u003e — Brightens skin tone and minimizes pores\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003col\u003e\n\u003cli\u003eApply as the last step of your morning skincare routine\u003c\/li\u003e\n\u003cli\u003eGlide the stick directly onto face and exposed areas\u003c\/li\u003e\n\u003cli\u003eBlend with fingertips if needed\u003c\/li\u003e\n\u003cli\u003eReapply every 2 hours when outdoors or after sweating\u003c\/li\u003e\n\u003c\/ol\u003e\u003ch3\u003eSuitable For\u003c\/h3\u003e\u003cp\u003eAll skin types — especially oily, combination, sensitive, and acne-prone skin.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eSize:\u003c\/strong\u003e 18g \/ 0.63 oz  |  \u003cstrong\u003eOrigin:\u003c\/strong\u003e South Korea\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46127182086378,"sku":null,"price":4650.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/3277\/3610\/files\/matt.jpg?v=1784228568"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-spf-50-pa","title":"Beauty of Joseon Relief Sun: Rice + Probiotics SPF 50+ PA++++","description":"\u003ch2\u003eBeauty of Joseon Relief Sun: Rice + Probiotics SPF 50+ PA++++\u003c\/h2\u003e\u003cp\u003eKorea's #1 bestselling sunscreen — lightweight, non-greasy, and loved by millions worldwide. Formulated with \u003cstrong\u003eRice Extract\u003c\/strong\u003e and \u003cstrong\u003eProbiotics\u003c\/strong\u003e, this cult-favorite SPF delivers broad-spectrum protection while soothing and nourishing the skin.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSPF 50+ PA++++ — maximum UV protection\u003c\/li\u003e\n\u003cli\u003eRice extract brightens and evens skin tone\u003c\/li\u003e\n\u003cli\u003eProbiotics strengthen the skin barrier\u003c\/li\u003e\n\u003cli\u003eLightweight, non-white-cast formula\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003e50ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply generously as the last step of your morning skincare routine. Reapply every 2 hours when exposed to sunlight.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46144452133098,"sku":null,"price":3850.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/3277\/3610\/files\/Allurify_20240929_153945_0000.webp?v=1784355382"},{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide","title":"Beauty of Joseon Glow Serum: Propolis + Niacinamide","description":"\u003ch2\u003eBeauty of Joseon Glow Serum: Propolis + Niacinamide\u003c\/h2\u003e\u003cp\u003eA brightening serum that combines \u003cstrong\u003ePropolis Extract\u003c\/strong\u003e and \u003cstrong\u003eNiacinamide\u003c\/strong\u003e to deliver a radiant, even-toned complexion. 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Perfect for reactive or acne-prone skin types.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHeartleaf (Houttuynia Cordata) — powerful anti-inflammatory ingredient\u003c\/li\u003e\n\u003cli\u003ePanthenol (Vitamin B5) — deeply hydrates and repairs skin barrier\u003c\/li\u003e\n\u003cli\u003eReduces redness and soothes irritated skin\u003c\/li\u003e\n\u003cli\u003eLightweight, water-gel texture\u003c\/li\u003e\n\u003cli\u003eFragrance-free and suitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003e30ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to cleansed skin morning and evening. Layer under moisturizer for best results.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46144459800810,"sku":null,"price":7400.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/3277\/3610\/files\/download_-_2025-07-26T114500.064.webp?v=1784355842"},{"product_id":"beauty-of-joseon-dynasty-cream-ginseng-honey","title":"Beauty of Joseon Dynasty Cream: Ginseng + Honey","description":"\u003ch2\u003eBeauty of Joseon Dynasty Cream: Ginseng + Honey\u003c\/h2\u003e\u003cp\u003eA rich, nourishing moisturizer inspired by ancient Korean beauty secrets. Formulated with \u003cstrong\u003eGinseng Extract\u003c\/strong\u003e and \u003cstrong\u003eHoney\u003c\/strong\u003e to deeply hydrate, firm, and restore a youthful glow.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGinseng — boosts collagen, firms and revitalizes skin\u003c\/li\u003e\n\u003cli\u003eHoney — deeply moisturizing and antioxidant-rich\u003c\/li\u003e\n\u003cli\u003eRestores skin elasticity and radiance\u003c\/li\u003e\n\u003cli\u003eRich yet non-greasy texture\u003c\/li\u003e\n\u003cli\u003eSuitable for dry, normal, and combination skin\u003c\/li\u003e\n\u003cli\u003e50ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply as the final step of your evening skincare routine. 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Enriched with \u003cstrong\u003eGinseng Extract\u003c\/strong\u003e and \u003cstrong\u003eVitamin C\u003c\/strong\u003e for a radiant, clean complexion.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eGinseng — revitalizes and firms skin during cleansing\u003c\/li\u003e\n\u003cli\u003eVitamin C — brightens and evens skin tone\u003c\/li\u003e\n\u003cli\u003eEffectively removes heavy makeup and SPF\u003c\/li\u003e\n\u003cli\u003eTransforms from balm to oil to milk texture\u003c\/li\u003e\n\u003cli\u003eLeaves skin soft, not stripped\u003c\/li\u003e\n\u003cli\u003e100ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMassage onto dry skin to dissolve makeup and impurities. Add water to emulsify, then rinse thoroughly. Use as first step in double cleansing routine.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46144461603050,"sku":null,"price":4600.0,"currency_code":"PKR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/3277\/3610\/files\/Beauty_Of_Joseon_Radiance_Cleansing_Balm.webp?v=1784356188"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel","title":"Beauty of Joseon Apricot Blossom Peeling Gel","description":"\u003ch2\u003eBeauty of Joseon Apricot Blossom Peeling Gel\u003c\/h2\u003e\u003cp\u003eA gentle yet effective peeling gel that removes dead skin cells and reveals smoother, brighter skin. Infused with \u003cstrong\u003eApricot Blossom Extract\u003c\/strong\u003e for a soft, luminous complexion without harsh scrubbing.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eApricot Blossom Extract — brightens and softens skin texture\u003c\/li\u003e\n\u003cli\u003eGently exfoliates without micro-tears or irritation\u003c\/li\u003e\n\u003cli\u003eRemoves dead skin cells, blackheads, and dullness\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types including sensitive\u003c\/li\u003e\n\u003cli\u003eNo harsh physical scrub particles\u003c\/li\u003e\n\u003cli\u003e100ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply to dry skin and gently massage in circular motions. Dead skin cells will ball up and lift away. Rinse thoroughly with water. Use 1–2 times per week.\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":46144461701354,"sku":null,"price":4100.0,"currency_code":"PKR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0715\/3277\/3610\/files\/Beauty-of-Joseon-Apricot-Blossom-Peeling-Gel-100ml-550x550-1.webp?v=1784356365"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-arbutin","title":"Beauty of Joseon Glow Deep Serum: Rice + Arbutin","description":"\u003ch2\u003eBeauty of Joseon Glow Deep Serum: Rice + Arbutin\u003c\/h2\u003e\u003cp\u003eA brightening powerhouse serum combining \u003cstrong\u003eRice Extract\u003c\/strong\u003e and \u003cstrong\u003eArbutin\u003c\/strong\u003e to fade dark spots, even skin tone, and deliver a luminous glass-skin glow. One of Beauty of Joseon's most beloved formulas.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eRice Extract — brightens, softens, and nourishes skin\u003c\/li\u003e\n\u003cli\u003eArbutin — targets hyperpigmentation and dark spots\u003c\/li\u003e\n\u003cli\u003eVisibly evens skin tone with consistent use\u003c\/li\u003e\n\u003cli\u003eLightweight, fast-absorbing serum texture\u003c\/li\u003e\n\u003cli\u003eSuitable for all skin types\u003c\/li\u003e\n\u003cli\u003e30ml\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eApply 2–3 drops to cleansed skin morning and\/or evening before moisturizer. 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